Create healthy wheat skin: Sunland empowers new experience of tanning products

With the increasing diversification of global skin care concepts, tanned products are gradually gaining favor from consumers in Europe, America, the Middle East and Asia Pacific markets with their natural coloring, safety and controllability.Compared with traditional whitening-oriented products, tanning skin care products advocate "healthy skin tone". By adjusting the epidermis tone, they present vibrant skin tone such as wheat color and bronze color, satisfying modern people's pursuit of sunny and personalized skin state.
In terms of raw materials for tanning products, as a high-tech enterprise focusing on the research and development &production of sunscreen and active material, Suzhou Sunland Pharmaceutical Technology Co., Ltd. has developed a variety of key active materials with high safety and high color rendering efficiency.Dihydroxyacetone (ActiBiso™ DHA) has been successfully used as a tanner for more than half a century,this is a self-tanning ingredient characterized by its safety, efficacy, and controllability—making it a standout in the growing healthy tanning market.During this time, its remarkable ability has been consistently recognized,such as natural colorants of DHA, formulations containing such active molecules are generally considered to be products containing DHA and are challenging,if some basic formula rules are followed,DHA will be a successful solution and maintain stable results for a long time.In fact, with stable and innovative products continuing to be launched on the market, developing cosmetic products containing DHA seems to inspire the creativity of formula designers.
1. Market Size and Growth Trends
According to authoritative market research reports, the global DHA market was valued at approximately USD 171.7 million in 2024, and is projected to reach USD 242.6 million by 2030, with a CAGR of 5.1%. Another report estimates the market size at USD 107.15 million in 2023, expected to rise to USD 152.1 million by 2030, reflecting a CAGR of 7.14%. This growth reflects the increasing demand for DHA as consumer preference shifts toward healthy, sun-kissed beauty solutions.

2. Value of Self-Tanning Products
The global self-tanning products market is expected to grow from USD 1.5 billion in 2022 to USD 2.5 billion by 2031, with a CAGR of approximately 5.3%. Europe and Asia-Pacific regions are the primary contributors, accounting for 30% and 35% of the market respectively, while e-commerce sales channels dominate with over 60% market share.

3. Advantages of High-Purity DHA
High-purity DHA (≥99%) occupies over 65% of the market and remains the mainstream active ingredient in cosmetic tanning applications. Its superior stability and ability to produce a natural-looking tan make it the preferred choice for formulation scientists seeking reliable and long-lasting results.

4. Safety and Regulatory Support
DHA has been approved by the U.S. FDA for external use since the 1970s, with cosmetic application concentrations typically ranging from 3% to 20%. Sunland’s ActiBiso™ DHA is naturally derived via microbial fermentation. It features reduced odor and a gentle skin feel, enhancing user experience.

5. Application Support and Product Innovation
Leveraging its in-house R&D center and regulatory expertise, Sunland not only provides ActiBiso™ DHA as a raw material but also offers tailored formulation advice and compliance consulting. Brands can combine DHA with botanical antioxidants such as aloe vera or grape seed extract to achieve progressive tanning effects and improve product differentiation. This integrated solution supports brand expansion into key markets in Europe, North America, and Asia-Pacific
Relying on its own R&D center and professional application laboratory, Sunland can provide customers with one-stop solutions from raw material screening, formula suggestions to regulatory consultation, helping the brand to create tanning products with clear efficacy, superior skin feel, and compliance with regulations. In the future, Sunland will continue to be driven by technological innovation, promote the development of personalized skin care, and expand the voice of Chinese raw material companies in the global market.