Chinese UV and Whitening Actives Gain Traction in Southeast Asia's Skincare Market

In recent years, the Southeast Asian market has become an emerging growth pole for Chinese cosmetic raw materials companies, especially in the fields of sun protection, whitening and anti-aging active raw materials. With the implementation of the RCEP agreement and the improvement of consumers' awareness of skin care, Chinese raw materials are accelerating their transformation from a "supporting role" to a "core ingredient" in local brand formulas.

Southeast Asia is located in the tropical zone, with strong ultraviolet rays throughout the year, and there is a strong demand for efficient sunscreen products. Our UV absorbers (such as ShieldBiso™ A PLUS, ShieldBiso™ EHT, ShieldBiso™ SX, etc.) and natural anti-photoaging combinations have received enthusiastic responses in Indonesia, Thailand and the Philippines.

The following sunscreen products are popular in Southeast Asia:

1. Titanium Dioxide

As a physical sunscreen, titanium dioxide is widely used in sunscreens due to its broad-spectrum protective properties and gentleness.

In high-ultraviolet areas such as Thailand, sales of titanium dioxide sunscreen products continue to rise, especially around the summer, merchants prepare stocks in advance to cope with peak demand.

2. Zinc Oxide

Another common physical sun protection ingredient, zinc oxide, is favored by consumers for its efficient UV protection and its friendliness to sensitive skin.

In the Southeast Asian market, zinc oxide-containing sunscreen products have become one of the hot-selling categories due to their gentleness and efficient protection.

3. Chemical sunscreen ingredients (such as ShieldBiso™ AVB (Butyl Methoxydibenzoylmethane),ShieldBiso™ OCR (Octocrylene)

These chemical sunscreens are suitable for daily use due to their light texture and transparency, especially for oily or mixed skin types.

However, some consumers are more sensitive to chemical sunscreen ingredients, which has led to an increase in demand for natural sunscreen products in the market.

Our whitening raw materials exported to Southeast Asia are based on high-purity nicotinamide as the core, and are equipped with a variety of active factors such as:

Tranexamic acid derivatives (improves uneven skin tone)

Antioxidant VC derivatives (stable and not irritating)

Arbutin and alpha-arbutin (Mentally inhibit melanin)

The following are the hot-selling whitening raw materials products in Southeast Asia.

1. ActiBiso™ VCE(3-o-Ethyl Ascorbic Acid)

Widely used in whitening products, it brightens the skin tone due to its antioxidant properties.

2. ActiBiso™ NCM(PC)(Niacinamide）

It has the effect of inhibiting melanin production and even skin tone.

3. ActiBiso™ Arbutin(Arbutin)

By inhibiting tyrosinase activity and reducing melanin production, it is often used in skin care products.

4. ActiBiso™ GHS(Glutathione)

As a powerful antioxidant, it is widely used in whitening and health products.

In recent years, Southeast Asian consumers have preferred "non-irritating, hypoallergenic, gentle and gradual" whitening products, which has also prompted us to launch low-irritating sustained-release active carrier technology to improve efficacy and ensure skin comfort.

The combination of functional raw materials + "green label" is the general trend: In the future, Southeast Asian brands pay more attention to the safety of ingredients, source transparency and sustainability. We have completed pre-registration of ISO9001 and REACH to provide compliance guarantees for partners.

Deepening of regional cooperation: As a raw material exporter under the RCEP framework, we will continue to expand in-depth cooperation with customers in Thailand, Vietnam and Indonesia, and provide integrated services including formula suggestions, efficacy information, technical support, etc.

The demand for sun protection and functional skin care raw materials in the Southeast Asian market continues to expand. We will adhere to technological innovation and localization of services, and continue to provide customers with efficient, safe and sustainable raw material solutions. We welcome brands, OEM factories and ingredient agents in Southeast Asia to establish long-term cooperation with us to jointly explore this rapidly developing market.