Analysis of sunscreen products market share and trend

The sun protection market is expected to be one of the fastest growing segments in the personal care industry due to the increasing awareness among consumers regarding skin cancer and aging associated with exposure to UV rays. The human skin may suffer from sunburn, skin aging, and cancer when exposed to high intensity sunlight for a long time. The increasing skin-related problems due to UV exposure are driving the consumption of anti-aging sun protection products. Moreover, initiatives taken by cancer care organizations to increase awareness about sun protection will increase the demand for the products. For instance, the Cancer Council along with the Australian College of Dermatologists organizes the National Skin Cancer Action Week from 17th November to 23th November every year. Through this event, Australians are encouraged to take measures to protect their skin from sun exposure, which also makes them aware of early skin cancer detection. Hence, the increasing necessity to protect the skin from sunburn will lead to an increase in the usage of sun protection products. The demand for self-tanning products is expected to surge in the foreseeable future, with the majority of the demand likely to be concentrated in North America and Europe.

The participation in sports, especially outdoor sports, has increased over the past few years. Western consumers prefer to use sunscreen products when they are outdoors, especially at the beach, due to their light skin color and reduced melanin production (melanin absorbs sunlight before it damages the DNA of skin cells). People with light skin are more susceptible to sun damage. Therefore, the high participation rate of outdoor leisure activities among Westerners has led to an increase in the sales of sunscreen products.

In the coming years, consumers are likely to look for a one-stop solution across cosmetic brands. Therefore, most sunscreen products in the market are likely to contain a combination of compounds with anti-aging properties and strong moisturizing solutions.

In addition, the growing demand for organic sunscreen products is expected to provide opportunities for market players in the coming years. These products are made from natural ingredients and are derived from plants. Therefore, due to the growing awareness of the side effects of chemicals used in sunscreen products, brands now offer paraben-free sunscreen products to meet the growing market demand for natural products. Plant extracts, mineral ingredients (such as zinc oxide, titanium dioxide), etc. have become important raw materials for sunscreen products. Concerns about the potential for chemical ingredients (such as oxybenzone, octyl methoxycinnamic acid, etc.) to trigger skin allergies or environmental pollution have led to a growing demand for natural ingredients.

In the rapidly developing sunscreen raw material market, as consumer demand changes and environmental awareness increases, Bisor needs to keep up with the trend and innovate and develop products that meet market trends. In the future, with the continuous advancement of technology and the continuous changes in consumer expectations, the sunscreen raw material market will show a trend of greater diversification and segmentation, becoming a force that cannot be ignored in the global skin care industry.